Adobe FlashCast

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FOR IMMEDIATE RELEASE
Press/Analyst Contacts
Stefan Offermann
Adobe Systems Incorporated
408-536-4023
sofferma@adobe.comElisabeth Petersson
Telenor
+46 709 61 42 07
elisabeth.petersson@telenor.comTelenor Sweden and Adobe Partner to Deliver Mobile Content ServicesBranded Content Channels Bring Engaging Mobile Experiences to Telenor CustomersSAN JOSE, Calif. — Feb. 12, 2007 — At the 3GSM World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) and Telenor (Nasdaq:TELN) announced a partnership to deliver Adobe FlashCast™ in Sweden. Telenor will conduct the first trial in Europe, joining several operators across the globe now testing FlashCast, a flexible client-server solution that effectively delivers rich and engaging data experiences to mobile phones. Trial users will be able to access specific channels dedicated to weather, news, and entertainment.Designed to solve many of the limitations of today’s mobile data services, FlashCast impacts the entire mobile ecosystem by expediting and simplifying the delivery of mobile content. It not only enables pioneering, mobile network operators like Telenor to differentiate their brands in the fiercely competitive wireless market, it also helps to establish recurring revenue streams by increasing data adoption and usage. Similarly, it enables content developers and handset manufactures to create and deliver more dynamic applications.“FlashCast makes it easy for users to discover personalized content, from gathering news and traffic conditions to gambling or booking a round of golf,” said Michael Bergman responsible for New Business at Telenor Sweden. “This is of growing importance to our subscribers as the market for mobile content services continues to intensify.”For innovative operators like Telenor, the remarkable success of NTT DoCoMo’s FlashCast application is a great example. Since the i-channel™ news and daily information delivery service launched in Japan in 2005, more than eight million mobile phone subscribers have signed up for the service. Subscribers receive five base channels for content—including news, weather, entertainment reports, sports and horoscopes—and are alerted to new channel updates via the standby screens of their mobile phone. In addition, third-party developers can also offer additional value-added content to enhance the breadth of available content for the user. “Today, more than 200 million Flash Lite™ enabled mobile devices have shipped and Adobe continues to focus on ensuring that mobile content delivery is ever more integrated across its flagship creative products,” said Mike Bergeron, vice president for business development, Mobile and Devices at Adobe. “Flash developers worldwide now see the delivery of mobile content as an essential part of their future business plans and partnering with innovators like Telenor will open new markets for engaging Flash content.”
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Telenor Sweden and Adobe Partner to Deliver Mobile Content Services
Telenor’s trials will begin in Sweden this month followed by in-depth focus groups. A commercial launch is expected in the fall of 2007.About TelenorIn Sweden, Telenor is a leading total supplier of communication services such as mobile, fixed telephony and data services. With a focus on the customer, Telenor is able to offer its services to private individuals and companies alike. Telenor is also represented by the Brendbandsbolaget, djuice, Glocalnet and Canal Digital.Telenor is one of the largest Stock Exchange listed companies in Norway with sales for 2005 of NOK 68.9 billion. The number of employees at the end of 2005 was approximately 27,600, of which 16,700 were outside of Norway. Telenor is a market leader in Norway within the areas of telecommunication, data services and media distribution and has significant international activities, in particular within the area of mobile communication. Telenor is listed on the Oslo Stock Exchange (TEL) and on Nasdaq in New York (TELN).About Adobe Systems IncorporatedAdobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.###© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash, FlashCast and Flash Lite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.