Monday, September 3, 2007

Adobe Extends Web Video Leadership with H.264 Support

For immediate release
HDTV Quality Web Video Reaches the Masses with Industry Standard Video Codec in Flash Player
SAN JOSE, Calif. — Aug. 21, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest update for Adobe® Flash® Player 9 software, code-named Moviestar, which includes H.264 standard video support - the same standard deployed in Blu-Ray® and HD-DVD® high definition video players - and High Efficiency AAC (HE-AAC) audio support, as well as hardware accelerated, multi-core enhanced full screen video playback. These advancements will extend Adobe’s leadership position in Web video by enabling the delivery of HD television quality and premium audio content through the ubiquitous Adobe Flash Player and pave the way to expand rich media Flash experiences on the desktop and H.264 ready consumer devices. The latest update for Adobe Flash Player 9 will be available in beta for immediate download later today on Adobe Labs at http://labs.adobe.com .

With H.264 encoding already available in Adobe Premiere® Pro and Adobe After Effects® software, H.264 playback is now enabled in Adobe Flash Player, and will be supported by the Adobe Integrated Runtime (AIR) and applications developed with Adobe AIR™ software, including Adobe Media Player™. Adobe AIR is a cross-operating system application runtime that enables developers to use their existing skills to build and deploy rich Internet applications to the desktop. The Adobe Media Player, which leverages Adobe’s Emmy® Award winning Flash architecture, delivers engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

“Adobe is committed to providing a seamless creation-to-playback solution that allows creatives and developers to produce video and rich-media once, and then deploy that content across the widest array of distribution and playback environments,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Already a broadly adopted industry standard, the inclusion of the H.264 codec in Adobe Flash Player, Adobe AIR, the Creative Suite® product line, and the upcoming Adobe Media Player will accelerate customer workflows, enabling the creation and repurpose of high-quality Web video content without extra development costs.”

Broader Reach for Video Consumers
Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, as well as a wide range of devices. Today, both live and on demand television shows are being delivered online with video that can be viewed using Adobe Flash Player, and the technology also powers the video capabilities of social networking sites such YouTube and MySpace. As Adobe expands Flash experiences outside the Web browser, content can be shared across different devices and people can get great video experiences on the video players of their choice, including the upcoming Adobe Media Player. Consumers can also stream user-generated content such as home movies from Adobe Premiere® Elements with Adobe Flash Player and play video movies on handheld, portable devices.

“MTV Networks has consistently led the industry in making its popular music, entertainment and comedy programming available everywhere so our audiences can stay in touch with all the great content they love from CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, Spike and VH1,” said Nick Rockwell, senior vice president and chief technology officer for MTV Networks. “Flash is an important part of that strategy and Adobe’s support of H.264 in Adobe Flash Player, Adobe AIR and the upcoming Adobe Media Player will ensure that we continue to deliver high-quality video to our diverse audiences who expect it.”

Content developers can reduce the cost of encoding and preparing data for distribution with H.264 and HE-AAC support in Adobe Flash Player, since these standards are already integrated into their existing authoring workflows. In addition, Adobe is working with an ecosystem of video encoding partners to expand rich media Flash experiences that already support these standards.

Availability
The public beta version of the update to Adobe Flash Player 9 software, code-named Moviestar, which includes H.264 and HE-AAC functionality, will be available later today as a free download from Adobe Labs at http://labs.adobe.com . The final release is expected to be available via update in the fall. Demonstrations of Adobe Flash® Media Server and Adobe Flash Media Encoder supporting the new codecs will be held during the IBC 2007 at the RAI Exhibition and Congress Center in Amsterdam, September 7- 11 (Stand 7.721) and again at the Adobe MAX conference in Chicago, which begins September 30th.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

Adobe: Shockwave Player

Adobe Case Study
Pearson Prentice Hall

Science Explorer© Active Art Digital Curriculum



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"Choosing to develop our project in Director MX was an easy decision. We needed a technology to rapidly develop real-time 3D interactive simulations that would be accessible both online and offline, and work across a wide variety of machine platforms, operating systems, and browsers. The powerful capabilities of Director plus the exceedingly wide distribution of the Shockwave Player made Macromedia Director MX the obvious choice."

Peggy Bliss
Project Manager
Pearson Prentice Hall


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Developed byForgeFX
Products used Director MX
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Browse by Product:Select a Product Acrobat Acrobat 3D Acrobat Connect Adobe Bridge After Effects Audition Authorware Adobe Captivate Contribute Central Pro Output Server ColdFusion Creative Suite Director Device Central Dreamweaver Encore DVD Adobe Enterprise Connect Server Fireworks Flash FlashCast Flash Lite Flash Media Server Flash Remoting Flash Player Flex Builder Flex FrameMaker FreeHand Illustrator InDesign JRun LiveCycle Open HD Real-time Adobe Open HD Solution PageMaker PDF JobReady Photoshop Photoshop Elements Adobe Premiere Adobe Presenter Production Studio Reader RoboHelp RoboInfo Shockwave Player Stock Photos Macromedia Studio Web Publishing System Adobe Video Bundle Visual Communicator Pearson Prentice Hall is the nation's leading educational publisher of standards-based instruction materials for today's 6–12th grade classrooms. Their mission is to create exceptional educational tools that ensure student and teacher success in language arts, mathematics, modern and classical languages, science, social studies, career and technology, and advanced placement, electives, and honors.

Prentice Hall’s Science Active Art team developed an innovative product for its middle-grades science program called Science Explorer © 2005. The product is unique in the middle school market due to its depth and breadth of content and high level of user interactivity. The processes developed and utilized by this team, and the active art product itself are truly fine examples of Prentice Hall’s reputation for quality.

ChallengeThe Active Art team set out to develop a product where students become participants in learning rather than audience members through detailed explorations of core content. The team created interactive activities, simulations, and experiments capable of running on the company's PHSchool companion website that match the quality and detail of graphics in the Science Explorer textbooks. Like mainstream media’s multi-sensory experience, active art pulls students into the content and keeps them engaged in learning. The Active Art projects captivate the interest of the student s with cutting-edge 3D graphics and interactivity while allowing students to interact and learn at their own pace.

Prentice Hall and ForgeFX decided to use Macromedia Director to develop the product since the Shockwave Player supports textured real-time interactive 3D environments, and allows the developer to work in a well established and fully objected oriented programming environment.

SolutionDirector MX

BenefitsMacromedia Director MX enabled ForgeFX to create real-time 3D environments for Prentice Hall to demonstrate a variety of scientific concepts. Since the Shockwave Player is one of the most popular media players, students are able to access the active art projects seamlessly from school and from home. Through the use of the real-time 3D capabilities in Director, online simulations included smoke, particle systems, water, artificial intelligence, reflections, mesh deformations, and a host of other 3D features standard in most cutting-edge 3D tools.

The Macromedia W3D exporter allowed ForgeFX's 3D artists and animators to do their art work in 3D Studio Max and easily export their files into a format that worked well with Director.

Benefits include:

Using Macromedia Director, ForgeFX was able to deliver true real-time 3D environments that are capable of running online or from a CD-ROM on any computer.
The projects dynamically check their frame rate while running on every end user’s machine, and scale delivery to meet acceptable performance levels regardless of the end user’s processor speed and video card.
Because 298 million web users have Macromedia Shockwave Player, developers are assured that deployment of sophisticated 3D technology will be available to all users.
While Director is a full-blown, object-oriented development environment, it is also a rapid development tool, which allows the developer to create projects in a relatively short amount of time.
The developers took advantage of multi-resolution meshes and scalable geometry to allow users on low-end or high-end machines to interact with the content at performance levels tailored for their machines.
To reduce download sizes the content of some of the 3D Active Art projects are generated randomly which also ensures that the participants have a different experience every time they access the project.

Project DetailsWith the advancements and rapid adoption rates of the Internet, Pearson Prentice Hall now has companion websites for all of their textbook programs. Adding digital media to the student's curriculum allows for compelling content to supplement the course material. Science Explorer covers a wide spectrum of science content, including environmental science, human biology, chemical interactions, and motion, forces and energy, spanning the chapters of 16 books.

The Pearson Prentice Hall website is accessed by millions of students a year on a variety of operating systems, platforms, and browsers and needs a technology solution that is capable of deploying the projects to all students consistently. At the same time ForgeFX needed a robust development tool capable of creating interactive 3D simulations of ocean waves, seismic waves, the solar system, crystal systems, topographic maps, pheromone trails, volcanoes, cells, and a host of other complex scientific subjects.

"After working with the 3D capabilities in Director since their introduction, we at ForgeFX are still sometimes a little blown away by the strength of the technology that comes right out of the box”, said Adam Kane, lead programmer, ForgeFX.

”Within an intuitive coding framework, you get: on-the-fly mesh deformation, skeletal animation, reflection mapping, specular highlighting, point-based dynamic light sources, alpha-transparent texturing, and more. For physics, you can either use the included award-winning Havok engine or hand-roll your own via Lingo. For Prentice Hall, one project required that students be able to sculpt a mountain in real-time and then be able to see the topographic map that would result. Building on top of the foundation that Director MX provides, we were able to create the custom components for this experience in a relatively short period of time."

Working closely, the Active Art team and ForgeFX collaborated to develop a collection of educational software projects that is both compelling and exciting for the user, and accurate in regards to the scientific principles being taught. With a combination of coordinated conference calls and online meetings using ForgeFX’s extranet and file server, the teams were able to conduct weekly online reviews of every active art project in production and to make changes and corrections in real time, saving time and money for both teams.


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Science Explorer© Active Art Digital Curriculum


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Pearson Prentice Hall has found that developing projects using real-time 3D has many benefits. Because the 3D Active Art pieces are built using computer generated models, camera angles, and lighting effects, they are easy to modify and make changes to. It is easy for the developer to create a variety of options for the client to choose from while the project is in production. This allows for far fewer changes toward the end of the project and also allows for easy reuse of models and textures in other projects.

"Choosing to develop our project in Director MX was an easy decision”, explained Peggy Bliss, project manager, Pearson Prentice Hall. “We needed a technology to rapidly develop real-time 3D interactive simulations that would be accessible both online and offline, and work across a wide variety of machine platforms, operating systems, and browsers. The powerful capabilities of Director plus the exceedingly wide distribution of the Shockwave Player made Macromedia Director MX the obvious choice."

From Pearson Prentice Hall Science Explorer © 2005 by Pearson Education, Inc., publishing as Prentice Hall. Used by permission. All rights reserved. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc. Pearson® is a registered trademark of Pearson plc. Prentice Hall® is a registered trademark of Pearson Education, Inc.
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Sunday, September 2, 2007

Great Adobe related Blogs!

Adobe maintains its own blog web site. The link below is to the list of Blogs on this site.

http://blogs.adobe.com/blog-list.html

The following link is to a particular blog that is widely read by the Adobe blog readers. Check out the “categories” link and “archive” link to look for information on your favorite Adobe application.

http://blogs.adobe.com/jnack/

Saturday, August 25, 2007

Kuler by Adobe

Kuler
From Adobe Labs


Table of contents [showhide]
1 kuler APIs

2 RSS Feeds

2.1 Get RSS Feeds


2.1.1 Example usage


2.2 Search RSS Feeds


2.2.1 Example usage


3 Themes

3.1 Theme Thumbnail
3.2 View Theme


[edit]kuler APIs
kuler is all about color and inspiration: explore, create, and share color themes.

Due to popular demand we are publishing the kuler APIs (Application Programming Interfaces). These APIs allow you to submit requests to http://kuler.adobe.com/kuler/API/, which returns lists of feeds (highest rated, most popular, and newest color themes posted to the site) or searches themes.

Prior to using these APIs, please review the API documentation below and the kuler Terms of Use, and download the kuler API logo. This logo must be included on your website/application. By using the APIs, you indicate that you have read and agreed to the kuler Terms of Use.

Questions? For general questions, review the kuler API FAQ. To discuss the APIs, use the discussion tab at the top of this page, or the kuler talk forum. If you are still unable to find an answer, please send your question to kulerapi(at)adobe.com.

We're excited to see what you come up with, and we plan to feature the best applications in a Showcase Gallery on Adobe Labs. If you'd like to include your work on the showcase, send the URL of your application to kulerapi(at)adobe.com.

[edit]RSS Feeds
The following API requests return lists of formatted RSS feed items. The syntax in each case follows the prefix http://kuler.adobe.com/kuler/API/

Kuler:Sample RSS Feed

[edit]Get RSS Feeds
rss/get.cfm?listtype=[listtype]&startIndex=[startIndex]&itemsPerPage=[itemsPerPage]

Returns a list of feeds of a specified type.

listType: Optional. One of the strings recent (the default), popular, or rating.
startIndex: Optional. A 0-based index into the list that specifies the first item to display. Default is 0, which displays the first item in the list.
itemsPerPage: Optional. The maximum number of items to display on a page, in the range [1..100]. Default is 20.
[edit]Example usage
Get highest-rated feeds
http://kuler.adobe.com/kuler/API/rss/get.cfm?listtype=rating
Get most popular feeds
http://kuler.adobe.com/kuler/API/rss/get.cfm?listtype=popular
Get most recent feeds
http://kuler.adobe.com/kuler/API/rss/get.cfm?listtype=recent
[edit]Search RSS Feeds
rss/search.cfm?searchQuery=[searchQuery]&startIndex=[startIndex]&itemsPerPage=[itemsPerPage]

Returns a list of feeds that meet specified search criteria.

searchQuery: Optional. A search filter. This can be one of the predefined filters listed below, or a simple string term to search on; for example, "blue". If you specify a simple term, the search looks for that term in theme titles, tags, author names, themeIDs, authorIDs, and hexValues. By default, retrieves all available feeds.
These filters are available:
themeID:[themeID] - search on a specific themeID
userID:[userID] - search on a specific userID
email:[email] - search on a specific email
tag:[tag] - search on a tag word
hex:[hex] - search on a hex color value (can be in the format "ABCDEF" or "0xABCDEF")
title:[title] - search on a theme title
startIndex: Optional. A 0-based index into the list that specifies the first item to display. Default is 0, which displays the first item in the list.
itemsPerPage: Optional. The maximum number of items to display on a page, in the range [1..100]. Default is 20.
[edit]Example usage
Get feeds for a specific e-mail user
http://kuler.adobe.com/kuler/API/rss/search.cfm?searchQuery=email:user@kuler.com
[edit]Themes
[edit]Theme Thumbnail
rss/png/generateThemePng.cfm?themeid=[theme_id]

Retrieves a thumbnail of a specific theme

themeid: Required. The id of a specified theme.
For example:

http://kuler.adobe.com/kuler/API/rss/png/generateThemePng.cfm?themeid=11
[edit]View Theme
To view a specific theme directly in the kuler public website, use the following URL:

http://kuler.adobe.com/#themeID/[theme_id]

For example:

http://kuler.adobe.com/#themeID/42374
Retrieved from "http://labs.adobe.com/wiki/index.php/Kuler"

Adobe SWOT Analysis

Adobe has a great number of strengths. First major strength is the widespread name recognition that the company has. Largely because of the product Acrobat, and specifically the reader that is installed on most PCs throughout the United States and the world. This is a piece of software that reads PDF files, which Adobe has made free for the public. This was a very smart idea on the part of Adobe. As stated previously, this brings the Adobe name into almost every home and business. Another major strength for Adobe is that they were one of the first companies to specialize in graphic design software. It hasn’t been too many years since graphic design started to be done almost solely with the computer. Adobe quickly cornered this market and has continued to remain the leader. The third major strength working in Adobe’s favor is that the industry they chose to make software for is continuing to grow day-by-day and continues to give the company the opportunity to make more software products to fit the industries growing needs.

One major weakness in the way Adobe does business is a lack of marketing. In doing research, we found that Adobe has products for audio recording and editing, video recording and editing in addition to the popular photograph editing, illustrating, and publication layout. They also have products to enhance other software out on the market including a product called Ovation which is designed to work with Microsoft PowerPoint to improve presentations. This was only one of several different kinds of software that we found out that they offered. With both the design industry and the social media market growing as fast as they are, it was surprising that there’s not more information out there about these products that they have available. Another weakness that we have observed is that they don’t seem to be staying ahead of the market. Their products Photoshop and Illustrator were on the cutting edge of the graphic design industry and Adobe has made themselves indispensable to graphic designers with these products. More recently, however, they haven’t seemed to stay ahead of the new trends. While they do have products for the newer industry, the name Adobe is not nearly as well established within those industries.

The major opportunity out there for Adobe right now is that its software serves some of the fastest growing industries. With the growing trend in social networking media like MySpace, Facebook, and others, photo editing and video editing are growing hobbies among the amateur market. Graphic design is also a very fast growing industry. If Adobe can capitalize on the software that it offers for these tasks, they can really put themselves ahead of the competition, not only in its graphic design software, but in the other types of software as well.

The biggest threat out there for Adobe is change. As the markets continue to change, the software has to consistently change as well. With industries that are growing this fast, it can be tough for technology companies to stay ahead of the change. Microsoft is continuing to grow and expand the types of software that it offers. Microsoft already has a photo editing software, a drawing software, and a desktop publishing software. With the growing amateur market, these lower tech, lower priced software options stand to pull some of the market from Adobe unless they can find a new way to compete.

Saturday, August 18, 2007

Adobe Market Share Analysis

When we think of Adobe, we think of PDF files (Portable Document Format). As well we should. Adobe owns the market when it comes to the graphic and text files that we download from the internet. We take it for granted the universal use of the PDF file. It was marketing genius for Adobe to give away its document viewer. There is a download link on most of the internet pages that post PDF files. Before reviewing Adobe’s products in relation to its competitors, it is important to know the history of the products Adobe offers today. Today’s market analysis will look similar to what Adobe’s managers were faced with throughout much of their history.

The founders of Adobe left Xerox to develop and sell the Postscript page description language. Apple licensed Postscript and desktop publishing was invented. Adobe marketed digital fonts. However competitors Apple and Microsoft introduced competing fonts. Adobe developed the Adobe Type manager to try and stay in the market. Over the years Adobe had to concede the market to OpenType font format.

Adobe developed the Adobe Illustrator software package for Apple computers. Illustrator competed with, and stole the market share from Apple’s MacDraw. Adobe’s follow up product to Illustrator was Photoshop. Photoshop was Adobe’s mainstay graphic application and quickly dominated that market.

Adobe did not immediately capitalize on Photoshop by expanding it into the desktop publishing market. Because of this, they lost market share. Unable to develop what they needed in house in a timely manner, Adobe used the profits from earlier success to purchase what it needed. Ultimately they released FrameMaker which was a fully integrated desktop publishing program.

This leads us to Adobe’s most important products today, at least from a market analysis point of view. Adobe’s market focus should be in two main areas, one concerning its Acrobat products, the other concerns its Creative Suite product.

Adobe needs to maintain its PDF files as being the defacto standard for use in product manuals, scanned documents, any document on a web site that all down loaders can open with the free Acrobat Reader. The money stream for licensing the format and selling Acrobat must continue well into the future to support internal software development and company acquisitions. This is the same model that was used for years with the Postscript product. The cost per user is small, but the number of users is very large. It is like printing money.

There is a dark shadow falling on Adobe in the form of competition from Microsoft. Microsoft has developed a file format that competes with PDF, the XPS (XML Paper Specification) file. Microsoft has made this format available as an open source standard. To aide in making it popular, Microsoft has bundled Microsoft XPS Document Writer into its Vista operating system. XPS Document Writer is their equivalent to Adobe Acrobat. Users of Windows XP can download and install the SPX viewer from the following link

http://www.microsoft.com/windows/products/windowsvista/features/details/xps.mspx

Microsoft’s marketing model is to give away the XPS viewer program to all XP users. The XP viewer is the equivalent to Adobe Acrobat viewer. They then bundle Microsoft XPS Document Writer with all future Windows operating systems starting with Vista. Their dominance of PC operating systems guarantees that XPS will be widely used. Microsoft is also pushing XPS as an open source format so that other companies can use it free of charge. Microsoft is trying to eliminate Adobe’s PDF format.

What can Adobe do? It doesn’t hurt to be king of the hill right now with their Adobe Acrobat products. Adobe Acrobat reader is installed on nearly every PC. Adobe is able to advertise and offer new products to consumers every time an automatic update takes place. If they can improve the functionality of Acrobat while keeping the cost down, they can maintain an advantage over Microsoft (see following text concerning India). Adobe should be able to keep its products fresher than Microsoft. XPS is tied to an operating system and users do not all update their software.

The Adobe Creative Suite integrates Photoshop, Illustrator InDesign and ten other programs into one package. The Suite costs less than the combined price of purchasing each program by itself. The package is becoming more capable and more tightly integrated with each release. Professional customers appreciate being able to do all of their work within one integrated package. Customers needing the full functionality of the suite also appreciate the price break.

Competitors of Creative Suite is the open source AJAX , QuarkXpress and Microsoft’s new Expression Web. Ajax and QuarkXpress are not nearly filled with the features that Creative Suite boasts. Expression Web is Microsoft’s replacement for Front Page. At this time Creative lab has the lead on all of these products in terms of capability.

To summarize, Adobe must keep its costs down while maintaining the lead on the capabilities of its products. It cannot compete with free products on price alone, it must innovate. This requires a two prong approach. For the bulk of its software development it must use offshore software engineers. Adobe already has an R&D facility in Bangalore India. Adobe must leverage low cost labor for the bulk of its development work. That will keep costs as low as possible. Adobe must then innovate in its experience American facilities, or if necessary it must find and acquire companies who have integrated products. Low cost, and the best innovation will be needed to ward off open source software and Microsoft. Don’t count Adobe out, they have been in the game for 25 years and will not go down without a fight!

Saturday, August 11, 2007

Adobe FlashCast

bc
FOR IMMEDIATE RELEASE
Press/Analyst Contacts
Stefan Offermann
Adobe Systems Incorporated
408-536-4023
sofferma@adobe.comElisabeth Petersson
Telenor
+46 709 61 42 07
elisabeth.petersson@telenor.comTelenor Sweden and Adobe Partner to Deliver Mobile Content ServicesBranded Content Channels Bring Engaging Mobile Experiences to Telenor CustomersSAN JOSE, Calif. — Feb. 12, 2007 — At the 3GSM World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) and Telenor (Nasdaq:TELN) announced a partnership to deliver Adobe FlashCast™ in Sweden. Telenor will conduct the first trial in Europe, joining several operators across the globe now testing FlashCast, a flexible client-server solution that effectively delivers rich and engaging data experiences to mobile phones. Trial users will be able to access specific channels dedicated to weather, news, and entertainment.Designed to solve many of the limitations of today’s mobile data services, FlashCast impacts the entire mobile ecosystem by expediting and simplifying the delivery of mobile content. It not only enables pioneering, mobile network operators like Telenor to differentiate their brands in the fiercely competitive wireless market, it also helps to establish recurring revenue streams by increasing data adoption and usage. Similarly, it enables content developers and handset manufactures to create and deliver more dynamic applications.“FlashCast makes it easy for users to discover personalized content, from gathering news and traffic conditions to gambling or booking a round of golf,” said Michael Bergman responsible for New Business at Telenor Sweden. “This is of growing importance to our subscribers as the market for mobile content services continues to intensify.”For innovative operators like Telenor, the remarkable success of NTT DoCoMo’s FlashCast application is a great example. Since the i-channel™ news and daily information delivery service launched in Japan in 2005, more than eight million mobile phone subscribers have signed up for the service. Subscribers receive five base channels for content—including news, weather, entertainment reports, sports and horoscopes—and are alerted to new channel updates via the standby screens of their mobile phone. In addition, third-party developers can also offer additional value-added content to enhance the breadth of available content for the user. “Today, more than 200 million Flash Lite™ enabled mobile devices have shipped and Adobe continues to focus on ensuring that mobile content delivery is ever more integrated across its flagship creative products,” said Mike Bergeron, vice president for business development, Mobile and Devices at Adobe. “Flash developers worldwide now see the delivery of mobile content as an essential part of their future business plans and partnering with innovators like Telenor will open new markets for engaging Flash content.”
Page 2 of 2
Telenor Sweden and Adobe Partner to Deliver Mobile Content Services
Telenor’s trials will begin in Sweden this month followed by in-depth focus groups. A commercial launch is expected in the fall of 2007.About TelenorIn Sweden, Telenor is a leading total supplier of communication services such as mobile, fixed telephony and data services. With a focus on the customer, Telenor is able to offer its services to private individuals and companies alike. Telenor is also represented by the Brendbandsbolaget, djuice, Glocalnet and Canal Digital.Telenor is one of the largest Stock Exchange listed companies in Norway with sales for 2005 of NOK 68.9 billion. The number of employees at the end of 2005 was approximately 27,600, of which 16,700 were outside of Norway. Telenor is a market leader in Norway within the areas of telecommunication, data services and media distribution and has significant international activities, in particular within the area of mobile communication. Telenor is listed on the Oslo Stock Exchange (TEL) and on Nasdaq in New York (TELN).About Adobe Systems IncorporatedAdobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.###© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash, FlashCast and Flash Lite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Saturday, August 4, 2007

Early timeline of Adobe

Attached is a timeline of Adobe's early history: http://www.adobe.com/cn/aboutadobe/pressroom/pdfs/adobe_timeline_7_9_02.pdf

Adobe Stock Update

ADBE Adobe Systems Incorporated (NASDAQ GS) 12 AM ET 8/3/2007
Time Frame: 1dy 5dy 1mo 6mo 1yr
Go to Charting








Last:
38.75
Bid:
38.75



Change:
-0.77
Ask:
38.76



%Change:
-1.95%
Yield:
n/a



Open:
39.47
P/E Ratio:
40.79



High:
39.66
EPS:
0.95



Low:
38.70




52wk Range: 31.00 to 44.92







Share Related Items


Market cap: 22,801,972,500


Shares out: 588,438,000




Profitability


Gross Margin (1 year): 97.50


Operating Margin (1 year): 34.20


Profit Margin (1 year): 19.60




Management Effectiveness


Return on Equity (1 year): 11.00


Return on Assets (1 year): 9.40


Return on Investment (1 year): 11.00



Valuation ratios


Price/Earnings (1 year): 40.80


Price/Book (1 year): 4.39


Price/Cash Flow (1 year): 25.70

Per Share Data


Earnings (1 year): 0.95


Current P/E Ratio: 40.79


Cash Flow: 1.51


Cash (last quarter): 901,617,000


Annual Dividend: 0.00


Book Value: 8.83


EBITDA: 878,848,000

Thursday, August 2, 2007

Adobe Names New CIO

Adobe Names New Chief Information Officer
For immediate release
Former VeriSign Executive to Head Adobe’s Global Information Services Team
SAN JOSE, Calif. — May 15, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Gerri Martin-Flickinger has been named senior vice president and chief information officer. Martin-Flickinger was previously CIO of VeriSign.

Reporting to Mark Garrett, Adobe’s executive vice president and chief financial officer, Martin-Flickinger will oversee Adobe’s global Information Services team, providing strategic direction and management for the company’s IS infrastructure worldwide.

“Gerri’s more than 20 years of IS experience and expertise in leading large-scale global IS organizations will be a great asset as Adobe continues to scale its systems and infrastructure with the company’s growth,” said Garrett.

Martin-Flickinger joined VeriSign, Inc. in 2005 where she oversaw corporate information technology services for the company’s 60 offices worldwide. Prior to joining VeriSign, Martin-Flickinger served as CIO for Network Associates, Inc. and McAfee Associates, Inc. Before joining McAfee in 1997, Martin-Flickinger held several senior systems roles at Chevron Corporation, including serving as process consultant to Chevron’s executive staff.

Martin-Flickinger holds a bachelor’s degree in computer science from Washington State University.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

###

© 2007 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Wednesday, July 25, 2007

Adobe Shocks Apple

Adobe shocks Apple, stops Premier & others development for Mac OS
News & Editorial Comment
By Keith Benicek, Managing Editor
July 7th, 2003

Adobe shocked the Macintosh world Monday by releasing a completely new Premier Pro application, and there will be no Mac OS version. This all-new version of Premier Pro was specifically designed for Microsoft’s Windows XP Pro OS and it marks an end to the long time support for this leading application for Macintosh. Premier has been immensely popular with Mac users and it still maintains a huge professional user following. I cut my video editing teeth on Premier on a Mac too years ago to even remember.

Adobe also added a new application for audio-editing called Audition, which was acquired from Syntrillium as Cool Edit Pro. It will also be Windows only, as well as the bundled package called Adobe Video Collection which includes Premier Pro, Audition, After Effects and Encore DVD authoring application.

Not completely left out, Adobe’s application for producing visual effects to video, After Effects will be updated for both Windows and Mac OS. But how long will Adobe keep After Effects support for Mac if Premier is gone? Long awaited, After Effects get a healthy dose of OpenGL support for video-programming, which allows video cards to do much of the hard work in processing visual effects 3D animation. This is crucial for today’s heavily 3D animated video production in TV and movies.

With the reported new features in Premier Pro, After Effects and Audition, Adobe is taking a big swipe at not only Final Cut Pro, but also the very serious high dollar markets of Broadcasters, Commercial Video producers and Moviemakers. This is a very good move for as much as we long time users of Premier on either Window or Macs, Premier 6.5 was getting a little stale compared to the competition. This should a few more ounces to those market share boxing gloves for Adobe.

Premiere Pro full version will retail at $699, those upgrading from Premiere LE will pay$399, and $199 for those upgrading from a previous version of Premiere. After Effects v 6.0 Pro will retail at $999 and After Effects v 6.0 Standard at $699. Upgrading is to range from $199 to $499. Audition full version retails at $299 and $99 for upgrades from a previous version of Cool Edit Pro. The new video products should available in late summer 2003.

If your spending your bosses money, you can pop for Adobe Video Collection Standard at $999, a bundle that includes Premier Pro, After Effects SE, Encore and Audition, or if you have a corporate budget like at CBS you can go Professional Bundle at $1,499, which adds Photoshop After Effects Pro.

But, what’s this mean for the Mac?
I’m afraid this means nothing good for the Apple corps. A number industry analysts, such as IDC feel that Apple is playing a “tricky” game of balancing their own incursion into its own software application development and still be able to encourage the third party app developers,



especially the crucial big boys like Adobe and Microsoft. Whatever Apple’s reasons are, they are obviously driving once friendly developers away.

Avi Greengart, analyst at Jupiter Research said, “Apple is pursuing a strategy that locks out their third-party software vendors”, intentionally or not.

Microsoft dropped all further development and support of Internet Explorer, the clearly number one Internet Browser, for all versions of Mac OS. Apple’s new Open Source browser Safari is nice, but it’s still has a long way to go and there is great hole in being able to support all web pages, E-commerce and the ever popular MS dot NET secured sites.

Adobe cited “financial reasons” for dropping the Mac version of Premier and not developing Audition for the platform. "We were rewriting Premiere from scratch, and it would have taken a lot of work to have cross-platform support," said David Trescot, Adobe’s Digital Video Products Group Sr. Director in one interview with CNET. "If Apple's already doing an application, it makes the market for a third-party developer that much smaller," Trescot said. "I think you're going to find that more and more if Apple's in a software market, third-party vendors are going to skip it."

What was Apple response? Much like their arrogant response to MS pulling Explorer, Apple’s statement dismissively torte "With the announcement of the new Power Mac G5 and the innovations in Final Cut Pro 4, there has never been a better time for Premiere customers to make the switch."

Meanwhile, if you looked at the BBS posting from rabid Mac users on sites like Mac Central, they laugh at the situation as “no big deal”. One more rational Mac user posted that these “Apple corps Kool-Aid drinkers” . . . should think a bit more about what will happen when only Apple is providing the professional application tools that supports their now thin subsistence. Yes you better think about it, because it wasn’t too long ago that Apple’s dedicated developers dwindled to a mere handful and the platform nearly died again!

Between the lines folks,
As many market analysts are saying, Apple is pushing out long time developers, as it seeks to totally monopolize control of it’s own platform with it’s own competing applications. Apple claims that their own applications close integration with the OS will provide Mac users with a better “User Experience”. Remember, Apple has a huge advantage of knowing what the all too ever changing Mac OS X will require, long before they tell the developers of applications, especially competing one. Does this sound familiar? This is exactly what Microsoft was found guilty of in their monopoly case.

Adobe is completely right in their decision and I’m sure that they are also looking at the shrinking Apple market share, which is now below 2.6% total market share. While the whole computer market is growing at a rapid pass, Windows and Linux systems sales are growing faster that Mac sales are, which means a net market share loss. Why support a niche platform, especially one with your biggest competitor?

It won’t be smooth sailing for Adobe in the Windows market with powerhouse AVID, now with a more budget priced version called AVID Express. But the market is far bigger and there is much more opportunity to make money even with strong competition.

Better watch out how you feather your bed, Apple; as Roger Kay analyst for IDC said to CNET News "Older users that have been loyal to particular Mac applications have to think about what it is that's keeping them on that platform."

http://homepage.mac.com/techedgeezine/070703adobe_drops_mac1.htm

Friday, July 20, 2007

Adobe to Acquire Macromedia

Adobe to acquire Macromedia
On April 18, 2005 Adobe Systems Incorporated (Nasdaq: ADBE) announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion. By combining the passion, creativity, and technology of two leading-edge companies, we will continue to drive innovations that help people and organizations everywhere communicate better.

Resources
Press releases12/05/05 Adobe Completes Acquisition of Macromedia
(PDF, 48k)
10/13/05 Adobe's Proposed Acquisition of Macromedia Clears U.S. Department of Justice Review (PDF, 50k)

8/24/05 Adobe and Macromedia Stockholders Approve Acquisition (PDF, 48k)

7/20/05 Adobe Sets Date for Special Meeting of Stockholders (PDF, 45k)

7/11/05 Adobe and Macromedia Receive Request for Additional Information from the DOJ (PDF, 53k)

6/8/05 Adobe Voluntarily Provides DOJ Additional Time for Acquisition Review (PDF, 46k)

4/18/05 Adobe to acquire Macromedia press release (PDF, 73k)

FAQs and fact sheetsAdobe to acquire Macromedia FAQ (PDF, 98k)

Corporate Facts (PDF, 45k)

Presentations, webcasts, and transcripts6/16/05 Adobe Q2 FY2005 earnings conference call transcript (PDF, 73k)

5/25/05 UBS Software and IT Conference transcript (PDF, 134k)

5/18/05 Macromedia 2005 Annual Financial Analyst Meeting Webcast
5/18/05 Macromedia 2005 Annual Financial Analyst Meeting transcript (PDF, 2.2M)

5/16/05 JP Morgan conference transcript (PDF, 113k)

5/10/05 RW Baird conference transcript (PDF, 94k)

5/03/05 Macromedia Q4 FY2005 earnings conference call transcript (PDF, 197k)

4/18/05 Adobe to acquire Macromedia conference call Webcast
(Requires Windows Media Player)
4/18/05 Adobe to acquire Macromedia conference call transcript (PDF, 67k)

SEC filingsAdobe SEC filings
Macromedia SEC filings
Adobe is required to include the following legend on any communications that may be deemed to be offering or soliciting material under the applicable SEC rules and regulations:

ADDITIONAL INFORMATION AND WHERE TO FIND ITAdobe Systems Incorporated intends to file a registration statement on Form S-4, and Adobe and Macromedia, Inc. intend to file a related joint proxy statement/prospectus, in connection with the merger transaction involving Adobe and Macromedia. Investors and security holders are urged to read the registration statement on Form S-4 and the related joint proxy/prospectus when they become available because they will contain important information about the merger transaction. Investors and security holders may obtain free copies of these documents (when they are available) and other documents filed with the SEC at the SEC's web site at www.sec.gov. In addition, investors and security holders may obtain free copies of the documents filed with the SEC by Adobe by contacting Adobe Investor Relations at 408-536-4416. Investors and security holders may obtain free copies of the documents filed with the SEC by Macromedia by contacting Macromedia Investor Relations at 415-252-2106.

Adobe, Macromedia and their directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of Adobe and Macromedia in connection with the merger transaction. Information regarding the special interests of these directors and executive officers in the merger transaction will be included in the joint proxy statement/prospectus of Adobe and Macromedia described above. Additional information regarding the directors and executive officers of Adobe is also included in Adobe's proxy statement for its 2005 Annual Meeting of Stockholders, which was filed with the SEC on March 14, 2005. Additional information regarding the directors and executive officers of Macromedia is also included in Macromedia's proxy statement for its 2004 Annual Meeting of Stockholders, which was filed with the SEC on June 21, 2004 and Macromedia's proxy statement for a Special Meeting of Stockholders, which was filed with the SEC on October 6, 2004. These documents are available free of charge at the SEC's web site at www.sec.gov and from Investor Relations at Adobe and Macromedia as described above.
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The Meaning of PDF

Portable Document Format
Also found in: Computing, Hutchinson
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"PDF" redirects here. For other uses, see PDF (disambiguation).
Portable Document Format (PDF)

Adobe Acrobat Reader displaying a PDF in Debian
File extension:
.pdf
MIME type:
application/pdf
Type code:
'PDF ' (including a single space)
Uniform Type Identifier:
com.adobe.pdf
Magic:
%PDF
Developed by:
Adobe Systems
Portable Document Format (PDF) is an open file format created and controlled by Adobe Systems, for representing two-dimensional documents in a device independent and resolution independent fixed-layout document format. Each PDF file encapsulates a complete description of a 2D document (and, with the advent of Acrobat 3D, embedded 3D documents) that includes the text, fonts, images, and 2D vector graphics that compose the document. PDF files do not encode information that is specific to the application software, hardware, or operating system used to create or view the document. This feature ensures that a valid PDF will render exactly the same regardless of its origin or destination (but depending on font availability when fonts are not encapsulated in the file). Anyone may create applications that read and write PDF files without having to pay royalties to Adobe Systems; Adobe holds a number of patents relating to the PDF format but licenses them on a royalty-free basis for use in developing software that complies with its PDF specification.[1] PDF files are most appropriately used to encode the exact look of a document in a device-independent way. While the PDF format can describe very simple one page documents, it may also be used for many pages, complex documents that use a variety of different fonts, graphics, colors, and images. Readers for many platforms are available, such as Xpdf, Foxit and Adobe's own Adobe Reader; there are also front-ends for many platforms to Ghostscript. PDF readers are generally free. There are many software options for creating PDFs, including the PDF printing capability built in to Mac OS X, the multi-platform OpenOffice, numerous PDF print drivers for Microsoft Windows, and Adobe Acrobat itself. There is also specialized software for editing PDF files. Proper subsets of PDF have been, or are being, standardized under ISO for several constituencies:
PDF/X for the printing and graphic arts as ISO 15930 (working in ISO TC130)
PDF/A for archiving in corporate/government/library/etc environments as ISO 19005 (work done in ISO TC171)
PDF/E for exchange of engineering drawings (work done in ISO TC171)
PDF/UA for universally accessible PDF files
TechnologyPDF is primarily the combination of three technologies:
a sub-set of the PostScript page description programming language, for generating the layout and graphics,
a font-embedding/replacement system to allow fonts to travel with the documents, and
a structured storage system to bundle these elements and any associated content into a single file, with data compression where appropriate.
PostScript
Main article: PostScriptPostScript is a computer language — more precisely, a page description language — that is run in an interpreter to generate an image. This process requires a fair amount of resources. PDF is a file format instead of a programming language and for that reason it doesn't need to be interpreted. For instance, flow control commands like if and loop are removed, while graphics commands such as lineto remain. That means that the process of turning PDF back into a graphic is a matter of simply reading the description, rather than running a program in the PostScript interpreter. However, the entire PostScript world in terms of fonts, layout and measurement remains intact. Often, the PostScript-like PDF code is generated from a source PostScript file. The graphics commands that are output by the PostScript code are collected and tokenized; any files, graphics or fonts the document references are also collected; and finally everything is compressed into a single file. As a document format, PDF has several advantages over PostScript:
Single file: A PDF document resides in a single file, whereas the same document in PostScript may span multiple files (graphics, etc.) and probably occupies more space.
Already interpreted: PDF contains already-interpreted results of the PostScript source code, so it is less computation-intensive and faster to open, and there is a more direct correspondence between changes to items in the PDF page description and changes to the resulting appearance of the page.
Object transparency: PDF (starting from version 1.4) supports true transparency while PostScript does not.
Font substitution: If displayed with Adobe Reader, a font-substitution strategy ensures the document will be readable even if the end-user does not have the "proper" fonts installed. PDF also allows font embedding to ensure that the "proper" fonts are displayed. While this is possible with PostScript, such files cannot normally be distributed freely because of font licensing agreements.
Independent pages: PostScript is an imperative programming language (with an implicit global state), so instructions with one page can affect the appearance of any following page. It is therefore necessary to interpret all the preceding pages in order to determine the appearance of any given page. Each page in a PDF document is unaffected by any others.
HistoryWhen PDF first came out in the early 1990s, it was slow to catch on. At the time, not only did the only PDF creation tools of the time (Acrobat) cost money, but so did the software to view and print PDF files. Early versions of PDF had no support for external hyperlinks, reducing its usefulness on the web. Additionally, there were competing formats such as Envoy, Common Ground Digital Paper, DjVu and even Adobe's own PostScript format (.ps). Adobe soon started distributing the Acrobat Reader (now Adobe Reader) program at no cost, and continued to support PDF through its slow multi-year ramp-up. Competing formats eventually died out, and PDF became a well-accepted standard. In 2005 Microsoft presented a similar fixed-layout document format named XML Paper Specification (XPS). XPS is based on XAML, and is distributed along a royalty-free license. XPS support is scheduled to be included in Microsoft Windows Vista.
Mac OS XPDF was selected as the "native" metafile format for Mac OS X, replacing the PICT format of the earlier Mac OS. The imaging model of the Quartz graphics layer of Mac OS X is based on the model common to Display PostScript and PDF, and is sometimes somewhat confusingly referred to as Display PDF. Due to OS support, all OS X applications can create PDF documents automatically as long as they support the "print" command. When taking a screenshot under Mac OS X versions 10.0-10.3 the image was also captured as a PDF; in 10.4 the default behaviour is set to capture as a PNG file, though this behaviour can be set back to PDF if required.
PDF and accessibilityOne can create PDF files that are accessible to people with disabilities. Current PDF file formats can include tags (essentially XML), text equivalents, captions and audio descriptions, and other accessibility features. Some software, such as Adobe InDesign, can output tagged PDFs automatically. Leading screen readers, including Jaws, Window-Eyes, and Hal, can read tagged PDFs; current versions of the Acrobat and Acrobat Reader programs can also read PDFs out loud. Moreover, tagged PDFs can be reflowed and zoomed for low-vision readers. However, many problems remain, not least of which is the difficulty in adding tags to existing or "legacy" PDFs; for example, if PDFs are generated from scanned documents, accessibility tags and reflowing are unavailable and must be created either by hand or using OCR techniques. Also, these processes themselves are often inaccessible to some people with disabilities. Nonetheless, well-made PDFs can be a valid choice as long-term accessible documents. The PDF/Universal Access Committee, an activity of AIIM, is working on a specification for PDF accessibility based on the PDF 1.6 specification. Microsoft Word documents can be converted into accessible PDFs, but only if the Word document is written with accessibility in mind - for example, using styles, correct paragraph mark-up and "alt" (alternative) text for images, and so on.
PDF on the WebDocuments described in markup languages such as HTML/XHTML delegate responsibility for many display decisions to the renderer. This means that an XHTML document can render quite differently across various web browser platforms, adapting to the display device (screen/page size, visual or audio or braille rendering). However, even with a given output device and a document that fully specifies its fonts and sizes of borders etc., the appearance of an XHTML document will vary more than the appearance of a PDF document (because of various freedoms that the XHTML specification leaves to implementations: e.g. different font hinting choices lead to different word widths, which influence how many words fit on each line). The desire for greater control over user experience has led many authors to use the more rigid PDF specification to publish online content. This is particularly true for order forms, catalogues, brochures, and other documents which are primarily formatted for printing. The wide availability of Adobe Reader and easy-to-use WYSIWYG PDF authoring have further enticed many (mostly corporate) web authors to publish a wider variety of information as PDF. Critics of this practice cite several reasons for avoiding it. The major one is that the inflexibility of PDF rendering makes it difficult to read on screen: it does not adapt to the window size nor the reader's preferred font size and font family, as classic XHTML web page does. PDF files tend to be significantly larger than XHTML/SVG files presenting the same information, making it difficult or impossible for users with low-bandwidth connections to view them. Adobe Reader, the de facto standard PDF viewer, has historically been slow to start and caused browser instability, particularly when run alongside other browser plugins (Adobe Reader 7 addressed many of these concerns, but is not available under Windows 98/ME). Adobe Reader is also unavailable in current versions on many alternative operating systems and is distributed under a proprietary license unacceptable to some users. During each major release of Adobe (Acrobat) Reader, the installer package gets significantly larger to support extra features, but users are left without means to selectively install components.
Searching for a text in a collection of filesAdobe Acrobat Reader 6.0 and above allow searching a collection of PDF files. Using a search program to search for a text in a collection of files of different types, it may or may not be possible to also search PDF files, depending on the program. This is because the text is stored in coded form, and a program searching for some text must interpret the code and search the result, not just search the code. Search programs that do not work include that of Windows XP (however does work once PDF iFilter from Adobe is installed) and Agent Ransack. However, for searching the Web, some search engines, such as Google and Yahoo!, include PDF files in searches. The option to view the PDF in HTML format is also commonly offered (this conversion does not include images). Mac OS X, having PDF as a core element of the operating system, fully supports searching PDF files with the Preview application, used to view PDF files. The Spotlight feature in Mac OS X v10.4 extends this ability across the whole operating system, allowing information in PDF files to be found from a single search box. On the Windows platform, text in PDF files can be searched Windows Desktop Search when installed with an appropriate iFilter available from Adobe Systems. Google Desktop can also be used for searching text in PDF files, but it only searches about the first 10,000 words of the pdf document. [2] On the Linux and Unix platforms (and experimental Windows ports), the Beagle provides functionality similar to Apple's Spotlight, including text searching through the content of PDFs. The related program Dashboard (not to be confused with Apple's OS X Dashboard) also looks inside PDFs. A PDF can only be searchable if it has either been created from an existing electronic document (Word, Excel, etc) containing text, or if a scanned document has been processed by optical character recognition (OCR), sometimes called 'captured' because of the names of components and products from Adobe.
Types of contentA PDF file is often a combination of vector graphics, text, and raster graphics. The basic types on content in a PDF are:
text stored as such that can be easily copied to another program
vector graphics for illustrations and designs that consist of shapes and lines
raster graphics for photographs and other types of image Tools exist, such as pdfimages (bundled with Xpdf) to extract the raster images from a PDF file. This can be useful if the PDF is a collection of scanned pages. Xpdf can also make raster images from complete pages that included vectors. In later PDF revisions, a PDF document can also support links (inside document or web page), forms, JavaScript (initially available as plugin for Acrobat 3.0), or any other types of embedded contents that can be handled using plug-ins. PDF 1.6 supports 3D documents embedded in the PDF that can be interacted with.
Usage restrictions and monitoringPDFs may be encrypted so that a password is needed to view or edit the contents. The PDF Reference defines both 40-bit and 128-bit encryption, both making use of a complex system of RC4 and MD5. The PDF Reference also defines ways in which third parties can define their own encryption systems for use in PDF. PDF files may also contain embedded digital restrictions that provide further controls that limit copying, editing or printing. The restrictions on copying, editing, or printing depend on the reader software to obey them, so the security they provide is very limited. Documents that are printable can be printed by using Microsoft Office Document Image Writer to create .mdi files. Image Writer has an OCR to Microsoft Word conversion option that seems to preserve tables and yields files that can be edited. The PDF Reference has technical details or see [3] for an end-user overview. Like HTML files, PDF files may submit information to a web server. This could be used to track the IP address of the client PC, a process known as phoning home. Through their LiveCycle Policy Server product, Adobe provides a method to set security policies on specific documents. This can include requiring a user to authenticate and limiting the time frame a document can be accessed or amount of time a document can be opened while offline. Once a PDF document is tied to a policy server and a specific policy, that policy can be changed or revoked by the owner. This controls documents that are otherwise "in the wild." Each document open and close event can also be tracked by the policy server. Policy servers can be set up privately or Adobe offers a public service through Adobe Online Services.
PDF hardwareWith the increasing popularity of PDF, some printers also support direct PDF printing, which can interpret PDF data without external help. Currently, all PDF capable printers also support PostScript, but not all PostScript printers support direct PDF printing.
CriticismThe PDF file format has undergone several changes in its file format, generally as new versions of Adobe Acrobat have been released. There have been seven versions of the PDF format, 1.0 (1993), 1.1 (1994), 1.2 (1996), 1.3 (1999), 1.4 (2001), 1.5 (2003), and 1.6 (2005). Due to this evolving standard, and the fact that the format was not inherently designed to be forward-compatible (older reader software may not be able to open newer files), the format is criticized for not actually being a "portable format".
See also
PDF/A
List of PDF software — Software to handle PDF
XML Paper Specification (Microsoft's fixed-layout document format)
Display PostScript
Scalable Vector Graphics
XSL-FO
Comparison of layout engines (XHTML)
Digital rights management
ReferencesThis article was originally based on material from the Free On-line Dictionary of Computing, which is licensed under the GFDL.
External links
White Paper: PDF PrimerPDF (176 KiB) - A white paper from PDF Tools AG with an introduction into what PDF is and its strengths and weaknesses.
Adobe Publication: The Four Flavors of Adobe PDF for Paper-based DocumentsPDF (1.00 MiB) - details of the four possible formats generated by Adobe Acrobat Capture 3.0. The title is misleading as it does not describe four different formats of PDF, but rather four different options for PDF creation in one program. The link may be worthy of note because this informal guide has led to the widespread myth that these are, in fact, four (and the only four) different types of PDF file.
Format information
PDF Reference, also available as a book describing PDF 1.6 (ISBN 0-321-30474-8)
Adobe: PostScript vs. PDF
History of PDF at prepressure.com
The Camelot Paper — the paper in which John Warnock outlined the project that created PDF
Related formats
PDF/X Frequently asked questions
PDF/X-3
PDF-X — Includes PDF/X-1a and PDF/X-3
AIIM — Information about PDF/A specification for archiving
AIIM — Information about PDF/E specification for engineering
AIIM — Information about PDF/UA specification for accessible documents
Under the Hood of PDF/X-1 by Scott Tully, Vertis, March 21, 2002.
PDF may refer to:
Portable Document Format
Post-doctoral fellowship
Probability density function
Atomic pair distribution function
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A Uniform Type Identifier (UTI) is a string that uniquely identifies the type of a class of items. Added in Apple's Mac OS X 10...... Click the link for more information.
'''Adobe Systems''' (pronounced a-DOE-bee [ ]) ( ) ( ) is an American computer software company headquartered in San Jose, California, United States that was founded in..... Click the link for more information.
Open standards are publicly available and implementable standards. By allowing anyone to obtain and implement the standard, they can increase compatibility..... Click the link for more information.
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'''Adobe Systems''' (pronounced a-DOE-bee [ ]) ( ) ( ) is an American computer software company headquartered in San Jose, California, United States that was founded in..... Click the link for more information.
A program or file is device independent when its function is universal on different types of device.For programs..... Click the link for more information.
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An operating system (OS) is a computer program that manages the hardware and software resources of a computer...... Click the link for more information.
'''Adobe Systems''' (pronounced a-DOE-bee [ ]) ( ) ( ) is an American computer software company headquartered in San Jose, California, United States that was founded in..... Click the link for more information.
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Xpdf is an open source PDF viewer for the X Window System and Motif. Xpdf runs on practically any Unix-like operating system. Xpdf can decode LZW and read encrypted PDFs...... Click the link for more information.
Adobe Acrobat was the first software to support Adobe Systems' Portable Document Format (PDF). It is a family of software, some commercial and some free of charge...... Click the link for more information.
Ghostscript is a suite of software based on an interpreter of the Adobe PostScript and Portable Document Format (PDF) page description languages...... Click the link for more information.
Mac OS X (official IPA pronunciation: /mæk oʊ ɛs tɛn/..... Click the link for more information.
OpenOffice.org is a free office suite of applications available for many different operating systems including Microsoft Windows, Linux, Solaris and Mac OS X...... Click the link for more information.
Microsoft WindowsScreenshot of Windows Vista, the newest release of Microsoft Windows...... Click the link for more information.
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This article or section may be confusing or unclear for some readers,and should be edited to rectify this...... Click the link for more information.
ISO 19005-1:2005 is an ISO Standard that was published on October 1, 2005:
Document Management - Electronic document file format for long term..... Click the link for more information.
postscript (from post scriptum, a Latin expression meaning "after writing" and abbreviated P.S...... Click the link for more information.
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Tuesday, July 17, 2007

Adobe Background

Adobe Systems is an American computer software company, the headquarters is in San Jose, California. Adobe was founded December 1982 by John Warnock and Charles Geschke, established after leaving Xerox.
The two developed and sold PostScript page description, this is a language that describes the appearance of a printed page in a higher level than output bitmap, which stores in color depth. This format is used by Apple, McIntosh and Microsoft, if you use any of the mentioned systems, I am sure you have heard of the company and its software. Adobe Systems has approximately 6,068 employees in the United States, in addition to employees in Germany and India. In December 2005 they purchased Macromedia to increase their presence in the software arena, this company produces graphics and web development software.
Adobe was ranked the 5th best company to work for in 2003, slipping to 31st place in 2007. This year the revenue for Adobe is well over 23 billion.